New Stuff

February 4th, 2014

A Standards-Compliant What? 10 Web Design Terms Explained

Chelsea Calhoun, Marketing Associate
confused businessman

photo courtesy of CNBC

So, you’ve signed on to have VIUS build you a responsive, W3C-compliant site built on an open-source CMS. But, what does that all mean?

The people who build, maintain and optimize websites speak a language all their own. And, unfortunately for those unacquainted with this lingo, there’s no Rosetta Stone program for tech speak.

Generally, we do our best not to bore anyone with too much of the technical terminology that goes along with designing and developing a website. That said, as a proponent of lifelong learning, I put together a list of 10 web-centric terms (and explanations) that you might hear from our team or see on our website.

The best part about this mini vocab lesson? You won’t be quizzed on these terms later on, I promise. (more…)

Continue ReadingA Standards-Compliant What? 10 Web Design Terms Explained
January 2nd, 2014

Do Writing Mistakes Affect the Likeability of Your Brand’s Online Presence?

Chelsea Calhoun, Marketing Associate
Disrupt!ve Communications infographic

photo courtesy of disrupt!ve communications

So, it’s a new year – time for making resolutions and turning over a new leaf. In 2014, you’ll hit the gym five times a week, read two books a month, devote more time to your hobbies. But what about goals for your social media accounts? Maybe you’re doing inventory of your Facebook friends list or vowing to keep your Buffer topped off. Or maybe your goals for the new year are in the details – for instance, the spelling and grammar of your social media content.

You’ve dusted off your AP Stylebook and added The Elements of Style to your Amazon wishlist. But do spelling and grammar mistakes really impact your social media efforts? How many people notice those kinds of inconsistencies? According to one study, more than 40 percent of your audience could be noticing your grammatical errors. And they’re not impressed. (more…)

Continue ReadingDo Writing Mistakes Affect the Likeability of Your Brand’s Online Presence?
September 25th, 2013

Datapocalypse Now?

Chelsea Calhoun, Marketing Associate

photo courtesy of politiken.dk

In case you missed it, Google appears to have moved entirely to secure search. The search engine giant has yet to release any information about the move in any Google publication, such as the Google Analytics blog. But search marketers and internet news outlets have been reporting the change since Monday, resulting in a near-hysteria – or, at any rate, a general disfavor – from SEOs about the keyword data implications.

Many folks in the search community suggest the change has been a long-time coming. Since we in the SEO world love our data, (Not Provided) Count has developed a chart to show the steady increase in “not provided” keyword data since Nov. 1, 2011 – just weeks after Google first announced changes to its organic search keyword reporting.

We at VIUS decided to seek a silver lining somewhere in the “not provided” panic or, at the very least, to make some sense of the sea of reports. Here’s what we were able to recover:  (more…)

Continue ReadingDatapocalypse Now?
June 27th, 2013

The White Space: Jen McCleary

Chelsea Calhoun, Marketing Associate

Summer has officially arrived – and so has the second installment of The White Space, the VIUS art gallery. This month, we welcome to our walls five mixed-media collage pieces by Jen McCleary.

At VIUS, there are multiple components and collaborations involved with what we do to provide you a shiny, finished product. Similarly, Jen combines an array of media – silkscreen prints, a stranger’s old photographs, pieces of jewelry – to create cohesive, unique works.
(more…)

Continue ReadingThe White Space: Jen McCleary
April 9th, 2013

Local Search Competitive Research Tool

E A Quinn, Marketing Director
blogheader_tool

The Local Search Competitive Research Tool

This tool pastes the name, address, phone number, and URL from Google Maps’ search results into a nice and tidy Google Spreadsheet. Type a few keywords, a city, and a state.  That’s it, that’s all, and viola – you have a list of Google Maps results for your keyword terms. From there, you may do what you wish to help with local seo for your business.

(more…)

Continue ReadingLocal Search Competitive Research Tool