New Stuff

April 24th, 2014

The White Space: Adrienne Allen

Chelsea Calhoun, Marketing Associate

An Interview with the Artist: Adrienne Allen

Adrienne Allen

After a short break, we’re back with another gallery inside The White Space. For another month or so, we’ll have photographs from Adrienne Allen on display. Allen, who studied art history at Syracuse University, is a photographer and a painter. She believes “the artistic correlations between painting and fine art photography are myriad.”

Allen is a relative newcomer to Philadelphia. You can find her exploring her new city, from checking out architecture in West Mt. Airy to our own Olde Kensington, where Allen recently shot event photography for a local arts non-profit. Read on to find out how she got her start in photography, who her favorite artists are and, of course, where she’s had her favorite Philly cheesesteak so far.

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April 17th, 2014

Six Websites That (Perhaps Surprisingly) Are Powered by WordPress

Chelsea Calhoun, Marketing Associate
photo courtesy of creativebloq.com

photo courtesy of creativebloq.com

According to recent usage statistics from W3Techs, WordPress is the leading content management system (CMS), accounting for 60 percent of the market share. WordPress websites are on the rise; the CMS once considered strictly a blogging platform currently accounts for about 21 percent of websites – up from about 17 percent last April.

That means one in every five websites is built on the powerful open-source technology of WordPress. To give you a better idea of what WordPress can do, we did a little digging and, using Alexa visitor statistics as a measure of site traffic, compiled a short list of six websites powered by the popular CMS.

From muddy marathons to online nursing programs to the world’s greatest rock‘n’roll band, websites are harnessing what WordPress can do. (more…)

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February 4th, 2014

A Standards-Compliant What? 10 Web Design Terms Explained

Chelsea Calhoun, Marketing Associate
confused businessman

photo courtesy of CNBC

So, you’ve signed on to have VIUS build you a responsive, W3C-compliant site built on an open-source CMS. But, what does that all mean?

The people who build, maintain and optimize websites speak a language all their own. And, unfortunately for those unacquainted with this lingo, there’s no Rosetta Stone program for tech speak.

Generally, we do our best not to bore anyone with too much of the technical terminology that goes along with designing and developing a website. That said, as a proponent of lifelong learning, I put together a list of 10 web-centric terms (and explanations) that you might hear from our team or see on our website.

The best part about this mini vocab lesson? You won’t be quizzed on these terms later on, I promise. (more…)

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January 2nd, 2014

Do Writing Mistakes Affect the Likeability of Your Brand’s Online Presence?

Chelsea Calhoun, Marketing Associate
Disrupt!ve Communications infographic

photo courtesy of disrupt!ve communications

So, it’s a new year – time for making resolutions and turning over a new leaf. In 2014, you’ll hit the gym five times a week, read two books a month, devote more time to your hobbies. But what about goals for your social media accounts? Maybe you’re doing inventory of your Facebook friends list or vowing to keep your Buffer topped off. Or maybe your goals for the new year are in the details – for instance, the spelling and grammar of your social media content.

You’ve dusted off your AP Stylebook and added The Elements of Style to your Amazon wishlist. But do spelling and grammar mistakes really impact your social media efforts? How many people notice those kinds of inconsistencies? According to one study, more than 40 percent of your audience could be noticing your grammatical errors. And they’re not impressed. (more…)

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September 25th, 2013

Datapocalypse Now?

Chelsea Calhoun, Marketing Associate

photo courtesy of politiken.dk

In case you missed it, Google appears to have moved entirely to secure search. The search engine giant has yet to release any information about the move in any Google publication, such as the Google Analytics blog. But search marketers and internet news outlets have been reporting the change since Monday, resulting in a near-hysteria – or, at any rate, a general disfavor – from SEOs about the keyword data implications.

Many folks in the search community suggest the change has been a long-time coming. Since we in the SEO world love our data, (Not Provided) Count has developed a chart to show the steady increase in “not provided” keyword data since Nov. 1, 2011 – just weeks after Google first announced changes to its organic search keyword reporting.

We at VIUS decided to seek a silver lining somewhere in the “not provided” panic or, at the very least, to make some sense of the sea of reports. Here’s what we were able to recover:  (more…)

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