In case you missed it, Google appears to have moved entirely to secure search. The search engine giant has yet to release any information about the move in any Google publication, such as the Google Analytics blog. But search marketers and internet news outlets have been reporting the change since Monday, resulting in a near-hysteria – or, at any rate, a general disfavor – from SEOs about the keyword data implications.
Many folks in the search community suggest the change has been a long-time coming. Since we in the SEO world love our data, (Not Provided) Count has developed a chart to show the steady increase in “not provided” keyword data since Nov. 1, 2011 – just weeks after Google first announced changes to its organic search keyword reporting.
We at VIUS decided to seek a silver lining somewhere in the “not provided” panic or, at the very least, to make some sense of the sea of reports. Here’s what we were able to recover: (more…)Continue ReadingDatapocalypse Now?