In case you missed it, Google appears to have moved entirely to secure search. The search engine giant has yet to release any information about the move in any Google publication, such as the Google Analytics blog. But search marketers and internet news outlets have been reporting the change since Monday, resulting in a near-hysteria […]
Archive for the “Internet Marketing” Category
The Local Search Competitive Research Tool This tool pastes the name, address, phone number, and URL from Google Maps’ search results into a nice and tidy Google Spreadsheet. Type a few keywords, a city, and a state. That’s it, that’s all, and viola – you have a list of Google Maps results for your keyword […]
We’ve Moved… Earlier this summer VIUS hit the road north out of Center City to a big and bright loft space on the border of Fishtown and East Kensington. VIUS’ new pad is located at 1639 N Hancock Street. With no intention to misrepresent our neighborhood, I believe we’re in an area referred to as […]
ByE A Quinn Improving accessibility means making your site available to a broader range of users. Improving search optimization means making it possible for a larger group of people to find your site. These two practices overlap in some areas. By increasing your site’s accessibility you can also help improve your website’s search rankings!
I spend a lot of time figuring out how to rank high in local search to fuel our local clients’ success. I also spend a lot of time shopping locally. As a local consumer, I use local search to find things that I need. Being a diligent consumer, I tend to research and plan my […]
Here in Pennsylvania, the “Buy Fresh, Buy Local” bumper sticker adorns many vehicles from Pittsburgh to Philadelphia. Although these stickers refer to farm produce, people now have a growing proclivity towards other local goods and services.
This post is part one of a three part series to provide online marketing resources for beginners. Over the coming weeks, I will reveal my wisdom or, rather, my bookmarks, Google Reader subscriptions and various other avenues that I have found helpful while learning the fundamentals, implementing campaigns, and monitoring results. This week, I’ll focus […]